Abstract
Cultural artifacts such as children’s storybooks may serve to facilitate learning of emotion display norms. We compared emotion displays in European American and Mexican books to infer cultural dif...
Highlights
Cultures differ in emotion display rules (Matsumoto et al, 2008), which are the rules that guide the appropriate expression of emotions by defining how, when, and to whom emotions are expressed
Contrasts revealed that European American storybooks had the greatest frequency of protagonists (n = 139, 37.88%), followed by Hispanic storybooks (n = 92, 28.14%), and Mexican storybooks had the least (n = 72, 19.73%)
The identification of emotion norms in media such as children’s storybooks is an important approach to identify culture-specific emotion norms. Such specific norms can serve as a meaningful framework for future studies about emotion socialization with the respective cultural groups because these norms, related beliefs, and socialization practices can vary between cultures with similar general cultural norms (Halberstadt & Lozada, 2011)
Summary
Cultures differ in emotion display rules (Matsumoto et al, 2008), which are the rules that guide the appropriate expression of emotions by defining how, when, and to whom emotions are expressed. Cultures differ in preferences for certain type of emotions (e.g., De Leersnyder, Kim, & Mesquita, 2015; Eid & Diener, 2001; Mesquita & Leu, 2007) Young children acquire these culture-specific emotion norms through their parents’ emotion socialization strategies (Friedlmeier, Corapci, & Cole, 2011), as well as their exposure to cultural artifacts such as children’s storybooks (Tsai, 2007; Vander Wege et al, 2014). We explored the acculturation orientation of Hispanic storybooks to test whether the represented emotion norms were similar to a heritage culture (Mexican) or host culture (i.e., mainstream European American). We selected Mexican culture to refer to the most popular heritage Hispanic culture in the United States, and as such, that arguably has the strongest influence on what media artifacts are created, consumed, and marketed to the Hispanic population in the United States
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