Abstract
Purpose This paper aims to conduct a review on disruptive business models. Considering that competition among companies will not only happen through new products, services or technologies but also through innovative business models, the disruptive business models arise to replace the existing business models, adapting the organizational structures to the products and services offered and emphasizing the proposition of unique value. Design/methodology/approach The literature on this topic was revised, allowing the obtaining of the state of the art and the construction of a research agenda. The analyzed literature was obtained from systematic searches by the term disruptive business model in some databases. For the analysis of the data, the content analysis strategy was used through categorizations in the material exploration phase, and, later, for the processing of the results, the authors made use of inference and interpretation regarding the content analyzed. Findings The collected literature made it possible to obtain a set of data formed by different views of authors on disruptive business models, which was analyzed and categorized to make new inferences and interpretations. Originality/value Considering that the literature on the disruptive process of business models is emerging and addressing an important phenomenon in the market that lacks the theoretical basis to sustain it, this paper contributes by presenting a consolidated examination on this subject, thus deepening the theoretical analyzes on this topic and reducing this lack in the literature. This study also presents a research agenda, which clarifies the disruptive business model gap and reveals some opportunities for future empirical researches.
Highlights
Organizations, regardless of the sectors in which they operate, face a variety of new technologies, which, at the same time, generate business opportunities and challenges for companies (Tongur and Engwall, 2014)
It is identified that organizational transformations have benefited from the agility of new technologies, providing the development of new ways of creating value for the market through an innovation process, which expands the boundaries of organizations and contributes to the generation of new business models (Zott et al, 2010)
Despite the relevance of this topic, there is still little research that seeks to present the theoretical aspects related to disruptive business models (Foss and Saebi, 2017), considering its importance in the creation new business models or the reconfiguration of an organization’s existing business model, with the objective of creating new business structures to an innovative market, in which new products, services or processes will be offered, through the redefinition of what exists in the market, aiming at proposing a unique value to the customer (Markides, 2006; Santos et al, 2009; Habtay, 2012; Amshoff et al, 2015)
Summary
Organizations, regardless of the sectors in which they operate, face a variety of new technologies, which, at the same time, generate business opportunities and challenges for companies (Tongur and Engwall, 2014). All the elements of the selected articles (problem question, objectives, justification, theoretical reference, methods, fields of application, results, final considerations, contributions and other aspects that might be featured in the studies) were catalogued in an Excel worksheet, with the purpose of establishing a consistent review on disruptive business models, which points to the motivations of research on this topic, explain the contributions of existing literature, describe key concepts, guide future research and present implications for managers and academics (Webster and Watson, 2002). The initial categories are presented in the ‘Analysis’ subsections, considering the importance and the amplitude of this subjects for the review construction of disruptive
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