Abstract
Business innovation has been the mother of firms' success, both for sustenance or as growth strategy. Intrinsic and extrinsic desires to be innovative have been the driving forces for entrepreneurial leaders. Precision tool casting (PTC) is known for transforming metal with 'focus on customers'. It combines available technologies that offer customers finesse over competition. The company was initiated by four people with a plasma furnace imported from the USA. Foreign markets were never explored and this was the turning point for PTC in its very first phase. PTC started developing castings for those American and European companies, which had some sort of strategic alliance with their Indian counterpart. The focus was on top ten global firms who were the end users of castings. All desired processes and product innovations were brought around the business model that supported PTC's innate desire to be the supplier of quality castings to the benchmarked firms.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: World Review of Entrepreneurship, Management and Sustainable Development
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
