Abstract
Central and local governments in China are investing heavily in the development of Electric Vehicles. Businesses and governments all over the world are searching for technological innovations that reduce costs and increase usage of “environmentally friendly” vehicles. China became the largest car producer in 2009 and it is strongly investing in the manufacturing of electric vehicles. This paper examines the incentives provided by Chinese governments (national and local) and the strategies pursued by BYD, the largest Chinese EVs manufacturer. Specifically, our paper helps to show how government support in the form of subsidies combined with effective strategies implemented by BYD helps to explain why this emerging industry has expanded successfully in China. Our study is based on primary data, including interviews with company headquarters and Brazilian subsidiary managers, and secondary data.
Highlights
Electric vehicles (EVs) are already a reality in the international market
This paper examines the strategies pursued by BYD, the largest Chinese EVs manufacturer, tracking its evolution and the factors that contributed to the rise of this company on the world stage
The Chinese auto industry has been seeking to improve technologies used in electric cars just as the Japanese consumer electronics industry improved the technology in the 1970s and 1980s
Summary
Cars driven purely by battery account for significant portions of the vehicle fleets of developed and some of the developing countries This proliferation of these vehicles that are replacing engine combustion alternatives, with either purely electric car or some hybrid form of propulsion, has attracted the attention of researchers seeking to understand the factors that have been most instrumental to the development of this industry which until only recently developed at a very slow rate without much progress. Kudoh and Motose (2010) studied the preferences of Japanese consumers for EVs. Searching to overcome its strong dependence on oil, the Chinese government is supporting the development of alternatives forms of clean energy. The final section makes some concluding remarks on future directions for research on the development of the EV industry
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