Abstract

Social media has received much attention due to it's real-time and interactive nature for political discourse, especially around election times. Recently studies have explored the power of social media platforms such as Twitter or Facebook, on recording current social trends and predicting the voting outcomes of an area. These social media generate a large amount of raw data that can be used in decision making for election predictions. This tremendously generated data is referred to as “Big data”. After scrutinized a lot of research work related to election prediction, a survey paper is presented in which every work related to election prediction using social media is incorporated. This paper is an attempt to review various tools, models, and algorithms used for the observation of campaign, discussion, prediction, and analysis of the election, and also suggest further tools and techniques for improvement.

Highlights

  • The term “Big data” came into limelight when traditional database tools like “RDBMS” become incapable to handle large, unstructured data which is characterized by high volume, velocity, and variety [1]

  • As well as political leaders, use social media like Twitter, Facebook, and Google+ etc for the campaign, discussion, prediction, and analysis of the election. These social media especially Twitter and Facebook generate an enormous amount of raw data which is very beneficial for both political parties and general public especially during election times

  • [43] Singh Prabhsimran and Singh Ravinder, (2017) the main aim of this paper is to find either the data obtained from the social networking site i.e Twitter can be used for election prediction

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Summary

Introduction

The term “Big data” came into limelight when traditional database tools like “RDBMS” become incapable to handle large, unstructured data which is characterized by high volume, velocity, and variety [1]. Social Media is an online application platform which facilitates interaction, collaboration, and sharing of content [44]. Both public, as well as political leaders, use social media like Twitter, Facebook, and Google+ etc for the campaign, discussion, prediction, and analysis of the election. As well as political leaders, use social media like Twitter, Facebook, and Google+ etc for the campaign, discussion, prediction, and analysis of the election These social media especially Twitter and Facebook generate an enormous amount of raw data which is very beneficial for both political parties and general public especially during election times. Importance of social media comes into the limelight when Barrack Obama won 2008 Presidential election of America by using social media (Twitter) in his campaigning [48]

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