Abstract
ABSTRACT The COVID-19 pandemic and subsequent eradication precipitated a rare and unexpected stock market crash. Consequently, the crisis presents a unique chance to evaluate Environmental, Social, Sustainable, and Management (ESSM) policy choices. The contribution of this study is to demonstrate the application of the investment horizon of ESSM concerns and investment decisions, technology and growth and shows the significance of the long-term perspective in ESSM investment decision making. During the period of January 2020 to December 2021, stocks with higher ESSM ratings had significantly greater returns, less return arbitrariness, and bigger operational profit margins. ESSM ventures with more advertising expenditures had higher stock returns, but investors with a greater predisposition for ESSM saw less return arbitrariness during market crises. This study emphasizes the importance of investor and consumer loyalty to the elasticity of ESSM stocks.
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