Abstract
Mexican film was aligned with the state since its origins, but this union only generated continuous cinematographic production beginning in the 1930s, when the government of President Lázaro Cárdenas del Río (1934–40) signed a contract with the production company that would go to become one of the most important producers of Mexican cinema of the Golden Age: la Cinematográfica Latinoamericana S.A. (CLASA). This article analyses the changes of discourse and narrative style used in these newsreels during three consecutive presidential terms and outlines the working dynamics and the cinematic discourse of each government, as well as how newsreel formats reflected the agenda of each head of state.
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