Abstract
Effects of Sensation Seeking, Creator Attractiveness, Content Novelty, and Credibility on Branded Entertainment
Published Version
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https://doi.org/10.17010//ijom/2025/v55/i2/174747
Journal: Indian Journal of Marketing | Publication Date: Feb 15, 2025 |
Effects of Sensation Seeking, Creator Attractiveness, Content Novelty, and Credibility on Branded Entertainment
Join us for a 30 min session where you can share your feedback and ask us any queries you have
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