Abstract
Common words were presented to subjects who either rated them for pleasantness or estimated letter frequency. Words were presented with frequencies of 0, 1, 3, or 6; half of the subjects were instructed to attend to frequency, half were not. Frequency and memory tests were then given, with half of the subjects receiving each test type first. Memory was improved by semantic processing, greater presentation frequency, and additional exposure during frequency tests. Frequency judgments were accurate when tested first, but frequency discrimination declined drastically when frequency was tested second. Semantic processing produced more accurate relative frequency judgments. Data are discussed in terms of models of frequency judgment, and artifacts of different kinds of data analysis are noted.
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