Abstract

This research asked if growers who participated in demonstrations were different from non-participants, and whether any such differences make an impact on demonstration results. We included a non-participant group as a comparison to our demonstration participants, and use a pretest/post-test comparison to assess change which may occur as a result of the demonstration program in contrast to any pre-existing differences which might exist. The results suggest growers' attitude toward and adoption IPM prior to participating in the demonstration have impacts on demonstration results. These results highlight the importance of considering growers' prior attitudes toward the innovation in interpreting the results of research which is designed to show the effectiveness of the innovation.

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