Abstract
The aim of this research is to find out the effects of Pakistani television news coverage of crime on the emotional response of youth. This study is conducted to explore the negative effects of crime news coverage on the youth. It was hypothesizes that “Watching crime news makes young people feel that they live in uncertain conditions”. The study is quantitative in nature and a questionnaire with open ended questions is distributed amongst the drawn sample to assess the effect. Convenience method is used for collection of data from the target population of 150 males and females respectively, living in Rawalpindi and Islamabad. Cultivation theory is used for the current study. While carrying out the research it was observed that after watching crime news people have developed an insecure and perilous feeling about the society and people around them. They avoid interacting with strangers and are careful to move around and have developed concern about their families. It was concluded that females are much more affected by the impact of crime news than males.
Highlights
This research highlights the effects of Pakistani television crime news coverage on emotional response of youth of Pakistan and little emphasis has been paid to affective responses
Three basic sources for disseminating news in the society can be through news paper, internet and television, whereas, television coverage has the optimum impact on people as compared to other two medium
Emotional response of youth on crime news coverage is a topic not explored with these variables, what researchers are concerned in this research
Summary
This research highlights the effects of Pakistani television crime news coverage on emotional response of youth of Pakistan and little emphasis has been paid to affective responses. In the present era television has become an effortless source of distributing news and entertainment which is accessible to the majority of the population. It shows the hard facts of our society very realistically (especially in the news) gains the trust of people and increase their belief about many things. It plays a predominant role in shaping the minds and behaviors of its viewers, laying impact on their emotions and attitudes. Newhagen and Reeves study shows that negatively compelling images in television news influence how viewers process and retain news messages, causing viewers to have better memory of news after watching negative images in TV news
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