EDUCATIONAL STARTUP BUSINESS MODEL IN ISLAMIC PERSPECTIVE

This study examines the integration of Islamic values in the business model of educational startup in Indonesia and how these values contribute to the sustainability and competitive position of these businesses in a highly competitive market. The issue addressed was the challenge faced by educational startup in balancing profit with social impact while adhering to Islamic principles, such as justice, transparency, and community benefit. The research positions itself as an exploration of how Islamic values can strengthen the business model of educational startup, making them not only financially viable but also socially responsible. The question was discussed by analyzing the operational and strategic implications of applying Islamic ethics in the education sector, with a focus on inclusivity, fairness, and sustainable business practices. Using a qualitative descriptive approach, the paper reviews relevant literature on Islamic business ethics and its application in educational startup. The findings indicate that integrating Islamic values enhances trust, customer loyalty, and long-term sustainability, while offering a unique competitive advantage in the market. The research concludes that adopting Islamic principles in business models offers a viable path for educational startup to create a positive social impact while ensuring business success in the evolving educational landscape.

This study examines the integration of Islamic values in the business model of educational startup in Indonesia and how these values contribute to the sustainability and competitive position of these businesses in a highly competitive market. The issue addressed was the challenge faced by educational startup in balancing profit with social impact while adhering to Islamic principles, such as justice, transparency, and community benefit. The research positions itself as an exploration of how Islamic values can strengthen the business model of educational startup, making them not only financially viable but also socially responsible. The question was discussed by analyzing the operational and strategic implications of applying Islamic ethics in the education sector, with a focus on inclusivity, fairness, and sustainable business practices. Using a qualitative descriptive approach, the paper reviews relevant literature on Islamic business ethics and its application in educational startup. The findings indicate that integrating Islamic values enhances trust, customer loyalty, and long-term sustainability, while offering a unique competitive advantage in the market. The research concludes that adopting Islamic principles in business models offers a viable path for educational startup to create a positive social impact while ensuring business success in the evolving educational landscape.

Digital transformation in the halal business requires harmonizing modern marketing technologies with Islamic ethical principles. This study examines the influence of Islamic Business Ethics and Digital Marketing on Customer Loyalty, mediated by Trust and Customer Satisfaction. Using a quantitative explanatory approach, data were collected from 200 Indonesian users of digital-based halal products and analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The findings reveal that all hypotheses (H₁–H₈) are significantly supported (p < 0.05). Islamic Business Ethics positively affects Trust (β=0.372) and Satisfaction (β=0.298), while Digital Marketing significantly impacts Trust (β=0.421) and Satisfaction (β=0.355). Trust enhances both Satisfaction (β=0.294) and Loyalty (β=0.318), whereas Satisfaction strongly drives Loyalty (β=0.367). Mediation analysis confirms that Trust and Satisfaction jointly mediate the relationships between Islamic Business Ethics, Digital Marketing, and Loyalty. The R² value of 0.734 indicates that 73.4% of Loyalty variance is explained by these constructs, with a GoF value of 0.706, signifying an excellent model fit. The study concludes that incorporating shidq (honesty), amanah (trustworthiness), and ‘adl (justice) into digital marketing strengthens customer trust and loyalty in the digital era. Islamic ethics thus serve not only as moral guidance but also as strategic differentiators that foster spiritual and emotional connections between customers and halal brands. This research contributes empirically to Islamic marketing literature and offers practical insights for firms developing digital strategies rooted in Islamic values and sustainable customer relationships

Islamic Business Ethics, Customer Loyalty, and Islamic Service Quality have a very important role in increasing customer satisfaction, especially in the context of a business based on Islamic values. The purpose of this study was to analyze the contribution of the influence of Islamic business ethics, Customer Loyalty, and Islamic service quality to customer satisfaction at the Ausath Mart Darussalam Blokagung Store. The study used a quantitative approach on 81 respondents who were regular customers of the store. The results of the analysis showed that Islamic Business Ethics, Customer Loyalty, and Islamic Service Quality had a significant effect on Customer Satisfaction at the Ausath Mart Darussalam Blokagung Store. The results of the regression test showed that Islamic Business Ethics had a sig. value of 0.032 <0.05; Customer Loyalty had a sig. value of 0.033 <0.05 and Islamic Service Quality had a sig. value of 0.005 <0.05. The amount of contribution of these variables was 30.5% while the remaining 69.5% was influenced by other variables not explained in this study. The combination of implementing strong Islamic business ethics, increasing customer loyalty, and quality of service oriented towards Islamic values, as a whole, is able to create a satisfying shopping experience for consumers. This proves that the three variables simultaneously contribute to forming consumer satisfaction and sustainable loyalty. Keywords: Islamic Business Ethics, Customer Loyalty, Islamic Service Quality, Consumer Satisfaction

Introduction/Main Objectives: Islamic Service Quality, Islamic Business Ethics, and Customer Loyalty are essential factors in determining consumer satisfaction, especially in the context of Islamic business. Background Problems: This study aims to understand how these three factors simultaneously affect the level of consumer satisfaction and to assess the contribution of each factor to the overall improvement of customer satisfaction. Novelty: This study presents novelty in the impact of Islamic business practices in pesantren on consumer behavior and satisfaction, specifically regarding the students who act as administrators of the pesantren, and it demonstrates the relevance and applicability of theory in real-world practices in the Islamic retail market. Research Methods: This research employs a quantitative approach, using regression analysis with data from 81 respondents. Finding/Results: 1) Islamic Business Ethics significantly and positively impacts consumer satisfaction at Ausath Mart, with a sig. value of 0.032< 0.05. This shows that the implementation of business ethics in accordance with Islamic principles, such as honesty, justice, and integrity in transactions, plays an essential role in enhancing consumer satisfaction. 2) Customer Loyalty also proves to have a significant influence on consumer satisfaction, with a sig. value of 0.033<0.05. This means that loyal customers who are satisfied with consistent service and products contribute to their overall satisfaction. 3) Islamic Service Quality has the most significant impact on consumer satisfaction, with a sig. value of 0.005<0.05. Service quality that reflects Islamic values, such as friendly and fair service that provides optimal benefits, greatly affects the level of consumer satisfaction. Conclusion: The conclusion of this research emphasizes the importance of implementing Islamic Business Ethics, building Customer Loyalty, and ensuring Islamic Service Quality in order to enhance consumer satisfaction in an environment based on Islamic values. Thus, Ausath Mart in Blokagung Banyuwangi can maintain and improve consumer satisfaction by continuously applying these strategies.

Islamic business ethics in trading activities is very important so as not to take actions that deviate from Islamic teachings. In the business world, competition among fellow traders to maintain customer satisfaction and loyalty is a natural thing, if you look positively at business competitors not as a threat but as a motivation to move forward. The objectives of this study are 1) to determine the direct effect of the application of Islamic business ethics on customer loyalty, 2) to determine the direct effect of the application of Islamic business ethics on customer satisfaction, 3) to determine the direct effect of satisfaction on customer loyalty, 4) to determine indirectly the application of Islamic business ethics on customer loyalty through satisfaction.The method used in this research is a quantitative method using path analysis with a sample respondent of 97 respondents. This analysis is used to see the direct and indirect effects between variables, the results of this study indicate that 1) directly Islamic business ethics has a positive and significant effect on customer loyalty, 2) directly Islamic business ethics has a positive and significant effect on customer satisfaction, 3) directly customer satisfaction has a positive and significant effect on customer loyalty, 4) indirectly Islamic business ethics has no positive and significant effect on customer loyalty through satisfaction. As for after the application of Islamic business ethics by traders, there is a separate satisfaction in customers that creates customer loyalty, namely by deciding to buy from traders, customers make repeat purchases and recommend to others, although there is still one customer who has not recommended to others. so it can be concluded that Islamic business ethics applied by traders have been able to maintain customer satisfaction and loyalty in Sengeti Market.

This study aims to analyze the practice of Islamic business ethics and business management at the Darut Taqwa Sengonagung konveksi Duta Collection’s Foundation. Darut Taqwa Sengonagung Foundation is a non-profit organization engaged in retail management, especially in the field of uniform collections for students and female students. Against this background, this study examines how Islamic business ethics are applied in the daily operations of Yayasan Darut Taqwa Sengonagung konveksi Duta Collection’s and how Islamic business management principles are used in the process. This study uses a qualitative approach with in-depth interviews and direct observation as a data collection method. The results of the study show that the Darut Taqwa Sengonagung konveksi duta collection’s Foundation applies Islamic business ethical values in its practice. Principles such as honesty, integrity, fairness and social responsibility are the cornerstones of business relationships with customers, suppliers and business partners. In managing the business, the fund uses sharia management principles such as shura (advise), amanah (trust) and ihsan (do good) to make strategic decisions. However, this research also reveals some challenges in implementing Islamic business ethics and business management at the Darut Taqwa Sengonagung Konveksi Duta Collection’s Foundation. Some of these challenges include the difficulty of maintaining a balance between business goals and Islamic values, as well as the limited human resources that understand the concept of business ethics and business management. Muslim business. This study contributes to understanding the practice of Islamic business ethics and business management in the retail sector, particularly in the context of platforms. The results of this study should become a benchmark for similar organizations in applying Islamic business ethics and business management principles to achieve long-term sustainability and profitability.

Companies must provide the best service and product quality in an increasingly competitive business era to maintain and enhance customer loyalty. Business ethics based on Islamic values are also very important for building customer satisfaction, which will ultimately affect customer loyalty. This study aims to determine the influence of service quality, product quality, and Islamic business ethics on customer loyalty with customer satisfaction as an intervening variable. The observation model used is quantitative research by processing primary data obtained through the distribution of questionnaires to customers of Kaffa Konveksi X Positive Apparel. The sample in this study consisted of 100 respondents using purposive sampling technique, and the results obtained were processed using SmartPLS 4.0. The results of this study are as follows: service quality has a positive and significant effect on customer loyalty, product quality has a positive and significant effect on customer loyalty, Islamic business ethic has a positive but not significant effect on customer loyalty, customer satisfaction has a negative but not significant effect on customer loyalty, service quality has a positive and significant effect on customer satisfaction, product quality has a negative but not significant effect on customer satisfaction, islamic business ethic has a negative but not significant effect on customer satisfaction, customer satisfaction is unable to mediate the relationship between service quality, product quality, and islamic business ethic on customer loyalty. It can be concluded that service quality has a significant impact on both customer satisfaction and customer loyalty, product quality significantly affects customer loyalty, and islamic business ethics do not show a significant impact on either customer satisfaction or customer loyalty.

Islamic business ethics is the implementation of the basic principles of Islamic-based business, which the Al-Qur'an and As-Sunnah guide. This study will explain online business practices in Indonesia by observing an Islamic perspective. This study uses a qualitative strategy by investigating Islamic business ethics in online business practices in Indonesia through information and document data collection in the form of reputable online media news. Data were analyzed and managed using Nvivo plus 12; then, conclusions were drawn. The aim of this study is achieved by finding that there are still many ethical violations in online business practices from a religious perspective. The findings also reveal that Islamic values are rarely used in business implementation because some violations occur not based on the intention of worship and are not based on Islamic principles such as At-Tauhid, Al-Amanah, As-Sidq, Al-Adalah, At-Ta'awun, Al-Maslahah, At-Taradi, and Al-Akhlaq Al-Karimah. This also proves that online business practices are still oriented to worldly aspects. The implication of the results of this study explains that doing business activities from an Islamic perspective contains principles that comprehensively govern ethics. So that the purpose of doing business is not solely for the interests of worldly welfare but the welfare of the ukhrawi in the pleasure of Allah SWT, and the benchmarks are al-Qur'an and al-Hadith

This study investigates of Islamic values on the sustainability strategies of women-led, knowledge-based micro, small, and medium enterprises (MSMEs). Women entrepreneurs significantly contribute to community welfare, and to contextualize the analysis, this study employs a literature review approach by examining prior research on Islamic business ethics, gender dynamics in entrepreneurship, and sustainability practices in MSMEs. The review highlights how Islamic principles may serve as foundational values influencing sustainable business practices among women entrepreneurs. By using bibliometric analysis using data from the Scopus database spanning from 2005 to 2024. A total of 29 documents were initially identified using keywords related to Islamic values, women entrepreneurship, and MSMEs. The bibliometric data were analyzed using VOSviewer software to visualize publication trends, keyword networks, and research clusters in the field. Bibliometric analysis of 22 Scopus-indexed articles identified three dominant research clusters: Islamic ethics and gender identity, social capital and business knowledge, and community-based micro entrepreneurship. The Journal of Business Ethics was the most prominent outlet, and the most cited scholars were Essers & Benschop (2009). The results highlight a lack of empirical research connecting Islamic values with financial literacy and sustainability outcomes in women-led MSMEs. Islamic values, such as honesty, justice, and social responsibility, serve as ethical foundations for women entrepreneurs in Muslim contexts. Future studies should examine the link between Islamic womenpreneurs and financial literacy, particularly their engagement with Islamic microfinance. Additionally, exploring how cultural variations within Muslim societies influence women's entrepreneurial approaches would provide valuable insights.

It is important to understand the role and influence of Islamic business ethics on the actions of multinational corporations (MNCs) in an increasingly connected world. The question of how Islamic values and principles can influence business decisions has become a subject of great concern in the era of globalization that presents increasingly complex ethical challenges for multinational companies. This study aims to learn more about how Islamic business ethics affect the operations of multinational companies. This study not only seeks the immediate results of implementing Islamic principles in business decision-making, but also examines its long-term effects on corporate reputation, stakeholder relations, and operational sustainability. Literature analysis, case studies, and interviews with stakeholders in multinational companies implementing Islamic business ethics policies. This method allows researchers to gain a broad understanding of how these principles are applied in the daily life of the company and how various parties interact with the policy. Research shows that implementing Islamic business ethics in the practices of multinational companies can have significant effects, from increasing stakeholder trust and loyalty to improving financial performance and corporate reputation. This study finds that ethical principles are very important in business decision making, especially for multinational companies that have influence around the world. MNCs can use the integration of Islamic business ethics to gain competitive advantage and build a strong foundation for the growth and development of more just and sustainable societies around the world.


 Traditional market is a place that is able to bring together sellers and buyers to transact directly, which provides daily needs. When compared to super markets or other large stores that also provide basic needs, traditional markets have advantages that can be seen from the availability of much more complete materials at prices that are certainly more affordable. When viewed from an Islamic perspective, the application of business ethics is a key or important point for traders to be successful. But unfortunately, not many people know about the proper application of business ethics based on Islamic law. Seeing these problems is certainly a great interest to study more deeply about the application of Islamic business ethics in buying and selling transactions that take place in traditional markets. The place that will later become the location of data collection is the Leuwiliang market. The lack of public understanding, especially traders, regarding the existence of business ethics and Islamic business ethics in the world of trade is certainly a big one. This could be based on several factors. Starting from selfishness or self-greed, the influence of the surroundding environment, and the lack of literacy from traders. Some people may already understand that it is not only office workers who have the rules, but also traders. Especially if the world of trade is with Islamic values. This study uses a qualitative method by conducting interviews with traders and buyers in the Leuwiliang Traditional market. The results show that certain traders and buyers already know about Islamic Business Ethics, but in practice there are still a handful of perpetrators who commit fraud such as lacking scales, hoarding goods, and monopolizing trade in the market. So it means, the application of Islamic Business Ethics has not been fully implemented in the Leuwiliang Traditional market.
 Keywords: Traditional Markets, Islamic Business Ethics, Traders, Buyers.

This study aims to analyze the role of Islamic business ethics in improving employee performance within organizations that uphold Islamic values in their operations. Islamic business ethics, grounded in principles such as amanah (trustworthiness), ikhlas (sincerity), ‘adl (justice), sidq (truthfulness), and mas’uliyyah (responsibility), are believed to play a significant role in shaping employee behavior and work outcomes. Using a quantitative approach, data were collected through structured questionnaires distributed to employees in Islamic-based institutions. The results indicate a strong positive correlation between the application of Islamic ethical values and key aspects of employee performance, including discipline, motivation, accountability, and collaboration. Regression analysis further confirms that Islamic ethics contribute significantly to performance improvements, with amanah and ikhlas emerging as the most influential variables. These findings suggest that the integration of Islamic ethical principles into human resource policies and organizational culture can enhance motivation, accountability, and overall productivity. The study provides both theoretical and practical implications for Islamic organizations seeking to align ethical conduct with performance excellence.

Objectives: This study aims to explain (1) Islamic business ethics and corporate responsibility for sustainable development goals, as well as (2) Corporate Social Responsibility (CSR) practices in the BTM Mulia Babat KKS in the context of Islamic business ethics. Theoretical Framework: Islamic business ethics, which includes the values of honesty, fairness, and belonging, are considered essential to achieving business success. CSR is a corporate social responsibility that aims to increase corporate value and shareholder welfare. With a commitment to sustainable economic development, CSR integrates social responsibility in business operations. The framework of this research relates the implementation of Islamic business ethics to CSR practices, as well as how this impacts the company's value and stakeholder well-being. Method: This study uses a qualitative approach with a type of field research. Data was collected through observations, interviews, and documentation related to CSR practices at KKS BTM Mulia Babat. Results and Discussion: The results of the study show that: Islamic business ethics has five basic axioms: unity, balance, free will, virtue, and responsibility. The implementation of CSR at KKS BTM Mulia Babat has been carried out by the principles of Islamic business ethics. This includes responsibility to consumers, employees, investors, and the environment. Research Implications: The findings of this study indicate that the application of Islamic business ethics in CSR can increase corporate value and shareholder welfare and contribute to sustainable economic development. In addition, it can be a model for other companies to integrate Islamic business ethics into their CSR practices. Novelty/Originality: The uniqueness of this research lies in the combination of the concept of Islamic business ethics with CSR practices in the context of the BTM Mulia Babat KKS company. This research provides new insights into how Islamic values can be effectively integrated in modern business operations to achieve better social and environmental well-being.

The VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era has changed the way businesses operate, including in the realm of E-Commerce. These changes raise new challenges, such as intense competition, market uncertainty, and the need for rapid adaptation. In this context, Islamic business ethics offers relevant and adaptive guidance through values ​​such as honesty (ṣidq), justice (ʿadl), responsibility (amānah), and transparency (shafāfiyyah). This research aims to analyze the application of the Islamic business ethics perspective in E-Commerce operations in the VUCA era. This article uses a qualitative approach, with a library research method to integrate Islamic ethical principles. The research results show that the application of Islamic business ethics can strengthen consumer trust, increase operational stability, and create a sustainable business model amidst uncertainty. This article concludes that the integration of Islamic business ethical values ​​is not only relevant but also provides innovative solutions to answer the challenges of the VUCA era.