Educational Robotics for Value Creation

Through a qualitative survey that involved the use of a semi-structured interview, the authors wanted to investigate, within a sample of Comau managers and partners, which elements of value for participants, company, and territory had been generated by the Comau e.DO Experience Project. The objective was to describe the experiences, images, and representations associated with the value produced by the e.DO Experience. The value for participants was explained in terms of skill creation, value for new citizenship, empowerment, and inspiring and orienteering for working. The value for company was described not only in relation to the development of the brand or the core business but also and above all in function of an authentic social responsibility and growth/recognition of internal staff. The value for territory concerns instead the creation of ecosystems between company, community, institutions and territory, educational innovation, cultural dissemination, and promotion of the development of capabilities.