Educational and Professional Program “Media Communications and Digital Production”: Conceptual Approaches to the Training of Specialists in the Specialty of “Information, Library and Archive Affairs”

Abstract

The problem statement. One of the main concepts of the development of the specialty “Information, Library and Archive Affairs” is interdisciplinary educational and professional programs that meet social requirements and are relevant for the field of document and information activities.
 The purpose of the research is to substantiate the initial provisions, main categories and concepts of the educational and professional program “Media Communications and Digital Production” in the specialty “Information, Library and Archive Affairs”.
 The methodology. The methodology of the article is based on the application of the principles of systematicity and objectivity of scientific knowledge. Institutional and socio-communication approaches were used. The application of methods of comparative and logical analysis, generalization and synthesis made it possible to successfully realize the set goal.
 The results. The initial provisions on which the proposed specialization is based are represented, as well as the main categories and concepts that describe it, in their connection with the activity profile of the future specialist with education within the “Information, Library and Archive Affairs” specialty, which is the basis for further definition of basic laws and principles of implementation of the educational process.
 The scientific novelty. The content of the concepts of “media communication” and “digital production” as components of activity in the library and information field is substantiated. The main starting points for the relevance and development of the educational program “Media Communications and Digital Production” are defined as: digitalization of library work; development of the media environment of the modern library; a wide range of library digital products and digital services in the web environment.
 Conclusions. It has been proven that the main concepts in the name of the educational program — “media communications” and “digital production” are interconnected and mutually consistent in the structure of the goals and content of the process of training specialists in the specialty “Information, Library and Archive Affairs” and determine regularities of its construction: the goal of training specialists corresponds to the current state and trends of digitization of information, library and archival affairs, development of digital production in the document and information field of activity; the content of the training of specialists, its complex and interdisciplinary nature, due to the convergence of modern types of professional library and information activities, is connected with the development of media communications in the activities of modern libraries, the active production of digital content and the development of digital production of information products and services.