Abstract
Social identity theory has previously been used to investigate liberal and conservative responses to various environmental, government projects. For example, conservatives show less support in paying for energy-efficient technology compared to liberals, and this bias could directly influence the success of environmentally-friendly businesses, such as airports.Throughout three studies, over 1100 participants read hypothetical news articles detailing a proposal for a new environmentally-friendly airport and an additional fee. Support for the new airport fee, and potential mediators, were measured.In general, conservatives were less supportive of the environmentally-friendly airport; and this effect was mediated by information about the political party responsible for proposing the airport.Participants' support for a sustainable airport was influenced by the political party proposing the project, their own political affiliation, and several mediating factors. However, once participants were provided with additional detail regarding the project, political party/affiliation seemed to become less significant as participants focused on the efficiency and competency of the group proposing and building the new airport.
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