Abstract
In the 1960s and 1970s Chicago School and public choice economics crossed the traditional boundaries separating economics from other academic disciplines by applying economic analysis to areas usually deemed beyond the scope of economics. Today, a new generation of pioneering economists are taking this development further by crossing the boundaries not only between academic disciplines, but also between academia and mainstream popular culture, by presenting their economic analyses of non‐standard topics in a format designed to be accessible to the general reader. Four recent books reviewed here are at the forefront of this new economics without frontiers.
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