Economic And Psychological Features Of Russians’ Attitude To Money Amid Coronavirus Pandemic

Abstract

The analysis of a person’s attitude to modern social phenomena is of high relevance in humanitarian studies. Personal attitudes are amenable to study through the analysis of the national environment and worldview attitudes, which are considered as unique, self-organizing in a hierarchical system of positions. Their content, structure, time perspective and hierarchical subordination of elements are subject to psychological analysis. An appeal to the information potential of the Internet enables to study the attitude of large non-formalized social groups to various phenomena taking into account regional, national or global trends. In this respect, the peculiarities of the population’s attitude to money as economic resource are of considerable interest. Studies carried out among Russians have shown that their main expectations for improving living standards are associated with the state being the most stable economic entity amid uncertainty caused by the coronavirus pandemic. The greatest interest of users is attracted by income and expenses, while savings and investments do not cause proper understanding. Users’ interest in entrepreneurial activity is so low that it can be compared with the rare interest in criminal sources of income. The consumer attitude to money can be defined as the main psychological background of the attitude of users of the social network Twitter to them. It would be important to consider the psychological characteristics of attitudes towards money among the representatives of other cultures (Japanese, Americans, etc.) for understanding the mechanisms of mutual influence of economic and psychological factors on the development of macroeconomic processes in society.