Abstract

AbstractThe background of e-commerce, shopping, online banking, and E-enterprise are only a few of the services offered by e-commerce. Consumers may buy, order, and watch goods and services online using their gadgets, no matter where they are in the world. This industry has emphasized the importance of doing business in rural and remote areas. This paper suggests that e-commerce platforms must ensure consumer privacy and security and protect data from violence and fraud. Consumers are afraid of online transactions and purchases because e-commerce platforms may not ensure the proper protection, trust, and trust. Companies can guarantee fast delivery nationwide to attract customers to e-commerce and shop online. Hence, consumers’ desire for online purchases will increase, and e-commerce will become more used. The study also examined the leading theories of adopted behaviour and the theory of planned behaviour (TPB). A survey of selected countries will be conducted to examine literature challenging the Covid 19 issues and their effect on consumers' behaviour. The COVID-19 situation has had an immediate and widespread impact on consumer behaviour. Public health laws are contributing to increased Internet usage.KeywordsPandemicShopping habitsAttitudesOnline shoppingInternet commercial transaction

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