Abstract
AbstractThis paper investigates the application of co‐creation sessions as a method in the early phases of development projects. The target is to do an early validation of stakeholder needs prior to project start. Co‐creation sessions engage key stakeholders to share knowledge in collaborative exercises to gain a mutual understanding of the problem and build a solution landscape. We study three co‐creation sessions in early phase development projects by using interviews and feedback surveys in an industry‐as‐laboratory approach. The co‐creation method is based on design thinking techniques, system oriented design and other visual tools. The sessions are facilitated to provide active participation of key stakeholders, achieved by using hands‐on activities. The results imply that co‐creation sessions contribute to anchor, align, and validate stakeholder needs, but do not necessarily elicit stakeholder needs. The study indicates that co‐creation sessions increase customer engagement and can potentially lead to new development projects.
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