Abstract
This article investigates the early period of “gentrification” of the inner residential districts of London, when the process was particularly rich in cultural meaning and symbolism. It focuses on the distinctive culture of the gentrifiers, including styles of house refurbishment, interior design, gastronomy, entertaining, networking, and amateur property speculation, and suggests that this culture allowed the middle-class incomers to make sense of their new life choices and social identities. The gentrifiers promoted an idea of the “urban village” that enabled them to be both part of the inner city and separate from it, close to its amenities but cut off from its social problems. As the process developed momentum from the late 1960s onward, they used their influence as cultural producers and opinion formers to comment on the process of gentrification in a way that combined self-promotion, satire, guilt, and exculpation.
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