E-recruitment strategies for effective recruitment: perception of recruiters in Chennai region

Abstract

This study has examined the effectiveness of the internet as a source of recruitment. As a result, e-recruitment provides effectiveness in the hiring process by reducing costs and time. The outcome of the research indicates the idea of implementing and developing an organization's website to enable the e-recruitment system. The results have shown that the qualified employees generated from the e-recruitment system are more effective than other recruitment sources. Furthermore, the e-recruitment system has an impact on the applicant's decision to apply for the job, and the website presents the organization's environment and the job's nature. The objective of the research is to study the perceptions of recruiters towards e-recruitment strategies for effective recruitment in the Chennai region, Tamil Nadu, India. The study has been carried out with a descriptive research design. Primary data collection was done by the researcher from 120 recruiters across the Chennai region who are working for various companies. The data for the work has been collected through a well-structured questionnaire prepared and circulated. The data collected has been properly cleansed, coded, and analyzed using SPSS software. The overall results from the study support the need for the Human Resources Department to develop an e-recruitment system and implement a new recruitment strategy to achieve the organization's goals more effectively.