Abstract
Marketers have been using electronic tools for many years, but the internet and other information technologies created a flood of interesting and innovative ways to provide customer value. The more the Internet settles into mainstream business, the more it spawns innovation and more change. Electronic marketing is the youngest of the membership growth devices and has grown tremendously since mainstreaming a little more than two decades ago. E-marketing is traditional marketing using information technology but with some twists. The marketing transformation results in new business models that add customer value, build customer relationships, or increase company profitability. This in turn created a virtual market for actual products globally. This paper focuses on the growth and the challenges in the process of e- marketing.
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