Abstract
Customer security in the e-commerce sector is not, but should be, approached in terms of sustainability, because it is a social problem concerning more than 2 billion people worldwide and over 20 million shopping sites. New techniques and technologies are implemented in this sector not only by e-sellers, but also by cybercriminals, which significantly lowers the level of its security. The purpose of the paper is to present, on the basis of own research, the main e-commerce threats from the perspective of the customer and the seller, and to indicate the possibility of their elimination, which should contribute to sustainable development. The threats from the e-customer’s perspective were identified by considering individual phases of online purchase. In the case of e-shops, the threats were analyzed in a personnel—computer hardware—software structure. As conducted research shows, the threats for e-customers are located in three main areas: security of the means of payment, security of personal data and payment cards, and security of purchased goods. The security of the e-customer largely depends on the security of the e-store in which the purchase is made. Research has shown that e-stores are not fully secure, which mainly results from negligence and the lack of knowledge in the sphere of cybersecurity.
Highlights
E-commerce is a rapidly growing area of business activity
Threats to e-commerce security are not discussed in the literature on sustainability
- identification of a wide range of threats on the part of the customer who purchases on the Internet, - identifying which types of threats are strongly felt by e-customers and which they are not aware of, - determination of threats to the functioning of the e-store that are related to the security of customers, - indication of the ways to eliminate threats, which should contribute to sustainable development
Summary
E-commerce is a rapidly growing area of business activity. It is predicted that in 2020 global e-commerce sales will exceed USD 4.2 trillion in the world [1]. The number of e-commerce sites will significantly exceed 20 million [3]. E-commerce is based on more and more modern techniques and technologies that contribute to better customer service and more efficient operation of e-stores. They include: Progressive Web Application (PWA), Accelerated Mobile Pages (AMP), voice commerce, artificial intelligence, and robotic warehouses [4]. Criminals use more and more modern techniques and technologies, threatening the security of e-commerce
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