Abstract
Programs are frequently highlighted for their ability to enable the implementation of strategic transformation amidst rapidly changing and unpredictable business environments. This study explores the creation of routines within a strategic program in the Danish construction industry and the subsequent transfer of these routines to the parent organizations. It identifies three sequential patterns of action: entrenching, dis-embedding, and re-embedding routines. Through an interpretive case study, the study reveals how these routines emerge and adapt in alignment with diverse organizational capabilities and relations. The findings highlight the importance of routine transfer and integration in parent organizations, emphasizing their adaptability to distinct needs and their significance for achieving strategic objectives. The discussion presents a process model and elaborates on the three sequential patterns of action. The paper contributes to the program literature by exploring the dynamics of how routines emerge through their own enactment and in relation to other actions at the program level.
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