Dynamics analysis of the two-layer complex propagation network with individual heterogeneous decreased behavior

Abstract

Due to the differences in society stratum, personal profession, and social acceptability, information propagation can be impacted by the contact capabilities of individuals. Importantly, we found that with the changes in individual psychology, their response to a phenomenon will gradually weaken. This phenomenon is called heterogeneous decreased behavior and applied in the fields of economics, sociology, and ecology. In the social network, people show a gradually decreasing degree of interest for information, named individual heterogeneous decreased behavior (IHDB). We structure a two-layer network model to describe individual behavioral contact and propose a threshold function to represent IHDB. Meanwhile, we use partition theory to explain the information propagation mechanism. Through experiments, it is demonstrated that there is a continuous information outbreak in the ultimate adoption size when individuals exhibit a positive IHDB. However, when individuals exhibit a passive IHDB, there is a discontinuous information outbreak in the ultimate adoption size. Eventually, our experiments show that the theoretical analysis coincides with the results of the simulations.