Abstract
Traditionally, finding marriageable singletons in India was considered the prerogative of a few members within a community network. Later, this was augmented by the use of matrimonial newspaper advertisements (Gist 1953). Nowadays, Indians entrust this process to a new system of “virtual matrimonials.” This enables Indians to find that “perfect someone” in, homes, cafes or Internet parlors. Individuals and families can create web accounts of available brides and grooms, with practically nofinancial liabilities. They can compile a list of favorite profiles, post photographs and videos, and arrange virtual rendezvous via online video conferences and chats, and so on.
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