Dollars and Lipstick: The United States through the Eyes of African Women

Abstract

In their quest for material well-being Cameroonian women see the United States as a country of virtually boundless opportunities. It is Eldorado, offering chances of earning money by selling cosmetics that are guaranteed not to have been tampered with. It is the new frontier, the Far West, where mothers send their children to study in the hope that a job-oriented education will make it easier for them to return home. It is the future, prefigured in the New York skyscrapers; Cameroonian mothers dream of bringing forth American children, and so giving tham a better chance of absorbing this world of the future. When the American dream is not accessible, the United States still offers an imaginary space where women reinvent the conditions of their existence by adopting some of the signs of American culture in their everyday life in the tropics. The use of lipstick thus appears as the symbol of a world-culture behind which hovers the giant image of the United States. The experiences of Cameroonian women can be extended to women in other African countries and, beyond, to the men of Africa, also suffering the precariousness of the present, faced with the same challenges of the future and engaged in the same quest for material well-being.