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Abstract
This paper describes the author's attempts to develop business with Indian family firms during the last three years. Specific features of the Indian business environment are discussed, along with information for those who desire to export Indian products to the United States. The paper also reviews experiences of large American firms that have joint ventures in India as an indication of what small joint-venture firms might expect in India. The author concludes that import-based activity is high risk and that joint-venture activity for small American firms cannot be recommended in India at this time. The paper explores some possible solutions to business risk that may increase business activity between small American firms and Indian family firms.
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