Abstract
Promoting green behavior among corporations is essential to the green transition of industrial sectors in China. There is a unique government-led green publicity institution, ‘Xuanguan‘, that expects to accelerate the green idea and policy spread top-down in the economic system in China. However, few studies discussed its role in formulating corporate green behavior. By constructing an integrated model of Government-led publicity-Internal and external perception-Corporate green behavior, this paper explored the effect of government-led green publicity on corporate green behavior, based on the survey data of 199 industrial manufacturing corporations in Henan Province, China. A structural equation model (SEM) was adopted to detect the influence and influential path. The results found that government-led green publicity could positively enhance green behavior via improving the corporate internal perception of risk and opportunity and improving the corporate perception of external environment actors. The heterogeneity tests showed that type of publicity channels, corporate ownership, and corporate scale made different effects on the results. Further analysis proved that government-led publicity could enhance the function of formal environmental regulation. It implies that government-led publicity can be a good compensation for formal regulations and stimulate green behavior. This paper demonstrates a new factor of enhancing corporate behavior and contributed new evidence of China’s green development story.
Highlights
Due to the green production campaign from 2016 to 2019, carbon dioxide emissions per unit of industrial added value decreased by 18%, making a significant contribution to addressing climate change [2]
Based on the theoretical framework of Government-led publicity–Corporate Perceived intention–Corporate behavior model, this study revealed the impact of government-led green publicity on corporate green behavior and explored the heterogeneous effects of information transmission channels, corporate ownership, and corporate scale
This study found that the promotion effect of governmentled green publicity on corporate green behavior of non-State-owned enterprise (SOE) is more obvious, and there are differences in the motivation of different ownership corporations to implement green behavior
Summary
Corporations, as the tiny units of an economy, play vital roles in the economic development of a country now. Green development became an essential idea of economic growth after president Xi came to power in China. In addressing the climate change and promoting low-carbon transformation in China, both central and local governments have established different regulations and incentive policies. Plan (2016–2020), a systematic and rigorous green transformation plan was implemented in the industrial sector. 468 new industrial standards for energy conservation and green development were formulated and implemented, and 2121 green factories and 171 green industrial parks were built up [1]. Due to the green production campaign from 2016 to 2019, carbon dioxide emissions per unit of industrial added value decreased by 18%, making a significant contribution to addressing climate change [2]
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