Abstract
The existence of a high degree of inter-organisational Long-Term Orientation (LTO) is an important factor for developing a successful relationship among the supply chain members. Within a supply chain, a LTO fosters a better understanding by each exchange party, which in turn leads to a more cooperative relationship. This study introduces one aspect of culture: collectivism, and proposes that a collectivist culture can facilitate the development of a LTO among the members of a supply chain. Collectivism contributes directly by nurturing LTO. It also contributes indirectly by moderating the influence of inter-organisational conflict on LTO.
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