Does artificial intelligence-based advertising improve the marketing and sales of a business An outlook from e-commerce perspective

Proceeding from the present research of e-commerce and the tertiary industry, setting Fujian Province as an example, conduct econometric analysis and synthesize data report to make research on the promoting role of e-commerce on the tertiary industry of Fujian Province and explore the optimization path of the regional tertiary industry from e-commerce perspective.

Rapid developments in information technology and telecommunications have set the pace for an electronic revolution leading to emergence of E-commerce. The advent of internet offers many business firms new opportunities and challenges. However, there are various psychological and behavioural issues such as trust, security of the internet transactions, reluctance to change, and preference for human interface which appear to impede the growth of E-commerce. This paper analyses the current situation of E- commerce in Malaysia, the merits of E-commerce, and factors affecting the adoption of E-commerce. Internet has transformed the traditional marketing model and system. Besides functioning as a communication medium, it has been used as a market space where buyers and sellers exchange information, goods, and services without the hindrance of time and geographical constraints. Marketing functions are performed under a hypermedia-computer-mediated-environment where interactivity and connectivity are replacing the traditional mode of ‘face to face’ negotiation and communication. Internet allows interactivity between buyers and sellers to create a shared real-time common marketspace. Connectivity links buyers-sellers worldwide creating a shared global marketspace. No other industry in the world history has achieved a rapid growth in as short a time as E-commerce. Though only a few years old, E-commerce has taken off at an unprecedented speed despite much skepticism and some initial hesitation. It is univer-sally accepted that the world is in the grip of an E-commerce revolution. But, the hyper growth of Internet sales is still an American phenomenon and E-commerce has not taken off in other parts of the globe although some countries like Europe, Japan, and Australia are rapidly joining the bandwagon. Although E-commerce is a relatively new method of business, it has radically altered the marketing and distribution paradigms. The scale of business generated through E- commerce is multiplying exponentially. However, Malaysian E-commerce industry has not taken off as expected. Based on primary data collected by MATRADE using a survey of 222 Malaysian manufacturers, traders, and service providers, this paper examines the perceived benefits as well as barriers to E-commerce adoption. Though the sample firms felt that E-commerce was beneficial to business in general, they were uncertain as to how it would benefit their actual business operations. The perceived benefits included: competitiveness better image efficient processes better information system. However, despite the perceived benefits, E-commerce adoption was hindered by a number of constraints. Major barriers were thought to be the problems of keeping up and understanding the technology itself lack of trained manpower uncertainties with regard to its operations and regulations high switching costs. These findings are helpful in providing the firms' perspective of E-commerce in terms of its benefits to their companies as well as barriers to its full scale adoption. Hence, any policy that aims at promoting E-commerce should take these factors into consideration. The results support the development of E-business portals to cater to their needs and rectify their problems. E-commerce portals would enable companies to share the high investment cost of constantly changing technology, reduce the manpower requirement, and keep abreast with the advances in technology.

The cosmetics market has always been dominated by foreign brands. In recent years, with the development of the country, consumers’ recognition of domestic products has gradually increased. Many new domestic cosmetics companies have developed, fully utilizing their innovation advantages, especially some emerging brands, which gain great popularity among young people. However, to ensure the long-term effectiveness of the brand, relevant personnel not only need to understand the brand effect, but also actively carry out brand management to promote the development of the enterprise. Based on this, this paper analyzes the significance of brand management in new domestic cosmetics enterprises from the perspective of e-commerce, clarifies specific management measures, in order to help staff strengthen brand awareness, improve management mechanisms, and promote the progress and development of the industry.

Based on the fact that e-commerce promotes the development of modern agriculture,the paper summarizes the present situation of agri-cultural e-commerce through related materials.Taking Suzhou city as an example,the paper analyzes the features of modern agriculture.And themodern agriculture is characterized with apparent industrialization and scaled requirements,the branded and particular agriculture has more advan-tages,leisure agriculture is the very special one.In order to upgrade the degree of agricultural industrialization of Suzhou,promote the communica-tion of agricultural information and sales of products and lower the risks of agricultural production,the e-commerce countermeasures of modern agri-culture have been put forward.Firstly,strengthen the network construction of agricultural information.Secondly,carry out the agricultural e-com-merce business by B2B model.Thirdly,construct the e-commerce platform of leisure agriculture.Fourthly,construct the e-commerce platform ofmodern agriculture.Fifthly,perfect the logistics distribution network of agricultural products of Suzhou.The last point is to accelerate the e-com-merce training of farmers and the introduction of talents.

Comparison of Chinese and Foreign Museum Operation Strategies from the Perspective of E-commerce—The Example of the Palace Museum and the British Museum

Under the background of global economic integration and rapid development of information technology, the international foreign trade market has further expanded, and cross-border e-commerce has begun to rise. The rise of cross-border e-commerce has had an impact on the past logistics supply chain management model, and it is urgent for enterprises to create a new management model and keep pace with the times. From the perspective of cross-border e-commerce, the international logistics supply chain management model is in line with the needs of the times, and can ensure that the core competitiveness of enterprises is continuously improved, and thus promote the long-term development of enterprises. Based on this, this paper introduces the relationship between the various components of the logistics supply chain, and proposes the construction strategy of the logistics supply chain management model from the perspective of international e-commerce, in order to provide a theoretical basis for enterprise development.

Under the background of the Internet era, the further development of e-commerce and foreign trade economy has been promoted. Simultaneously, higher requirements have been put forward for colleges and universities to carry out the training of e-commerce English talents. To meet the needs of e-commerce English talent training in the construction of the market economy, college English teachers need to carry out English teaching work from the perspective of cross-border e-commerce. This involves improving the English teaching system and enhancing the quality of English teaching from the perspectives of training objectives, curriculum design, practical teaching, and so on. Ultimately, these may effectively enhance the English expression and business communication abilities of Business English majors, thus supplying high-quality English talents for the innovative development of China’s cross-border e-commerce industry. Given this, this article combines existing experience and theory and delves into a thorough exploration, by first analyzing the demand for talent development in English from the perspective of cross-border e-commerce, then dissecting the current issues in the training of business English talents, and finally proposing specific teaching strategies to benefit teachers.

Cross-border e-commerce has progressively evolved with the deepening of economic globalization, and it now holds a significant place in the field of e-commerce. However, due to China’s late entry into the international logistics supply chain, there are issues such as complex environment, uneven information technology, and disagreements on standards, resulting in certain cross-border e-commerce disadvantages in China. Therefore, in this context, this study analyzes the construction of international logistics supply chain management model from the perspective of cross-border e-commerce, so as to provide some reference for the development of China’s international logistics supply chain.

This paper addresses the challenges associated with the high costs and logistical difficulties in the distribution of fresh agricultural products from the perspective of community e-commerce. The paper takes the perspective of merchant scheduling and integrates a classical vehicle scheduling model. The study meticulously examines the various costs associated with the distribution process, encompassing fixed costs, transportation costs, refrigeration costs, storage costs and time subsidies. A vehicle routing optimisation model was developed with the dual objectives of cost control and product quality assurance. The use of a genetic algorithm for analysis and solution indicates that this approach can achieve superior cost efficiency and more optimal delivery routes. The results not only confirm the validity of the model and the effectiveness of the solution algorithm, but also provide theoretical underpinnings and viable optimisation strategies for analogous route optimisation challenges. This research has significant reference value and practical relevance for improving delivery efficiency and cost management in community e-commerce.

Higher vocational education’s international trade major is one of the most significant majors in current vocational education’s popular talent training. Introducing the thinking and mode of cross-border e-commerce, as well as effectively establishing a talent training mode based on career orientation, will not only contribute to the scientific and standardized development of contemporary vocational education, but will also create a new situation in the process of international trade. The effect of talent training is ensured by the new curriculum development method of higher vocational education in the new era [1]. This article briefly discusses the training direction and route of international trade professionals from the perspective of cross-border e-commerce, with the goal of making a little contribution to the training of current professional talents.

电子商务视角下我国外国法内容查明制度的立法缺陷与完善路径研究

电商视域下文化产业高质量发展的现实问题及对策研究——以贵阳市花溪区镇山村为例

The prevailing theater industry requires new state-of-the-art mechanisms for better evaluation so as to meet the expectations of the audience and to capture the attention of more and more public, thereby making the industry profitable. In modern times, when technology is employed in approximately all walks of life, it is necessary to come up with an automated system that can evaluate the performance of theaters effectively, can provide with more efficient scheduling mechanisms for better management of human resource and other assets, and can improve the traditional booking and reservation mechanisms. This paper proposes a fuzzy logic-based comprehensive evaluation system to closely examine the theater performance in order to construct an intelligent model for rational arrangement of the theater performances as per the demand of the audience. From the perspective of e-commerce, an advanced ticketing system is proposed for better user experience where online reservation of theater seats is performed by using the online facility. This also provides real-time scenario of reservation/availability of seats for a particular program so that the user can make reservations as per his/her preferred schedule. The proposed model is rigorously tested and statistically studied to support the theoretical claims of the research. From the results of the chart analysis, it could be noticed that the evaluation model proposed in this paper is very effective.

Automated negotiation provides an important mechanism to reach agreements among distributed decision makers (Beer et al., 1999; Kraus et al., 1998; Lai et al., 2004; Rosenschein & Zlotkin, 1994). It has been extensively studied from the perspective of e-commerce (Guttman et al., 1998; He et al., 2003; Lopez-Carmona et al., 2006; Sierra, 2004), though it can be seen from a more general perspective as a paradigm to solve coordination and cooperation problems in complex systems (Jennings, 2001; Klein et al., 2002), providing a mechanism for autonomous agents to reach agreements on, e.g., task allocation, resource sharing, or surplus division (Fatima et al., 2004; Kersten & Noronha, 1998; Zhang et al., 2005).

Industrial cluster effect is one of the main driving forces of agricultural development in China. Good agricultural industrial foundation provides necessary advantages and potential for the development of rural e-commerce, and the vigorous development of e-commerce in rural areas in China can better drive the enhancement of agglomeration and innovation ability of agricultural industrial clusters in China. The two interact with each other. In the context of "Internet plus", this paper takes the township construction with Chinese characteristics as the foothold and establishes a theoretical framework for the development and cooperation of agricultural industrial clusters from the aspects of product integration from the perspective of e-commerce. This is conducive to improving the mechanism of market and government, so as to create a benign environment for industrial development.