Abstract

Fanfiction (abbreviated as fanfic) provides platform for communities that lack representation in mainstream media. Fanfiction refers to a literary genre based off of existing media. In K-pop, writing of fanfiction is a way for the community to verbalize their imaginations regarding their favorite group/artist. These user-generated literatures reflect the fandom’s aspiration, hence, its reliance on community can be observed. This case study endeavors to understand how fanfiction, a user-generated literature, empowers women and queer fans of K-pop girl groups and enables them to reflect their own socio-political interests. K-pop fanfictions are posted on websites made specifically for fanfictions such as AsianFanfics and Archive of Our Own. These sites enable its users to create profiles, post works, and add comments. These features make way for fandom engagement. Hence, fan works are being amplified by globalization, digitization, and fandom culture. Through in-depth content analysis this paper aims to determine how fanfic authors characterize their favorite Kpop idols in order to be vehicle for women and queer empowerment; how fanfiction enables discussion of gender issues; and how it helps to create a community. This study will be anchored on Uses and Gratification Theory that states audiences seek out media to satisfy their individual needs. This theory furthered that people use specific media with underlying motives. This paper will analyze selected fanfictions from the fandom with the greatest number of generated fanfictions namely: Sone (Girls’ Generation), Blink (BlackPink), MooMoos (MAMAMOO), ReveLuv (Red Velvet), and Once (Twice). Published academic papers regarding fanfictions were focused on intellectual property issues of movies, series, and books. There is a dearth of publications regarding user-generated literatures of fans of specific artists. However, fanfiction have to be studied not as a one-dimensional subject, but as an interdisciplinary one. These literary works created by fans are manifestations of participatory culture and media convergence.

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