Abstract
There is a high probability of fierce price competition in depressed markets where multiple suppliers are marketing relatively undifferentiated product offerings. In such circumstances effective pricing is a paramount necessity. This article discusses findings on pricing practices by industrial distributors operating in these types of conditions. It found substantial downward price flexibility, extensive discounting, and widespread price competition. Other results discussed relate to pricing objectives, methods, and influences. A range of recommendations is offered
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
