Abstract
A critical assessment of mass-mediated stereotypes by media users can be deemed as beneficial for an open and humane society. One important concept in this regard is negation, which refers to an internal attempt to negate newly encountered stereotypic media content. This study predicted that disposition-content congruence moderates the negation process. In fact, it investigated whether those whose prejudicial dispositions are congruent with the stereotypic content negate less. An experiment (N = 245) using a quota-based sample was used to test the hypothesis. Participants read stereotypic crime texts including the “criminal foreigner”-stereotype or matched control texts. As hypothesized, unprejudiced readers who held favorable attitudes toward the social minority group negated the stereotypic information. Conversely, highly prejudiced individuals showed even less negation when exposed to the stereotypic versions of the crime texts. Highly prejudiced readers might have viewed exposure to criminal foreigners as a confirmation of their attitudinal predispositions.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
