Abstract
Attendance is one of the most important profit indicators for small city teams, as it visually represents ticket sales and customer loyalty. high Attendance frequently indicates high business potential and value for team IP and athletes. It is one of the key metrics that investors must evaluate. The natural disadvantage of geographic location has forced small city teams to make marketing strategy adjustments to improve attendance in the face of inconsistent records. This article will use the Oklahoma City Thunder as an example of a small city team, through the application of fans ‘psychological model to analyze the reasons for attendance changes and suggest ways to help small city teams sustain high attendance.
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