Abstract
ABSTRACT Social media presents a unique challenge for foreign policy experts. Unlike the platforms offered to diplomats and ministries of foreign affairs (MFAs) in legacy media, not only does it democratize the flow of information, but also changes the speed and volume at which information travels. In the realm of bilateral negotiations, MFA representatives must contend with the potential of social media to shape and change audience preferences and bargaining ranges in the processes of negotiations themselves. By conducting qualitative interviews with trade negotiators and policy officers in the Canadian department of foreign affairs, this article emerges new insights and challenges posed by social media for MFAs and unpacks how social media changes the traditional bargaining model in diplomatic negotiations. The insights gleaned from these practical experiences have the potential to better inform policymakers on how to leverage the advantages offered by social media platforms as well as mitigate its harms.
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