Digitization and ambidextrous green innovation: a resource orchestration perspective

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Purpose Firms have been experiencing pressure for greening and digital transformation, leveraging digitization to facilitate green innovations has emerged as a pivotal and timely research focus. However, existing studies diverge on the relationship between digitization and green innovation. This study aims to investigate the mechanisms that can be harnessed to render digitization a more constructive force in advancing ambidextrous green innovation. Design/methodology/approach Using text mining to collect data on the digitization level of firms, regression analysis was utilized to validate the hypothesis. Findings The results show that (1) Digitization can promote exploratory green innovation, but has an inverted U-shaped relationship with exploitative green innovation. (2) Digitization affects ambidextrous green innovation through financial resources, knowledge resources, human capital and technological resources. (3) The impact of digitization on ambidextrous green innovation exhibits significant heterogeneity across firms, industries and regions. (4) Digitization-driven ambidextrous green innovation can create a win–win of economic and environmental benefits. Originality/value This research adopts the lens of resource orchestration to explore the paradoxical relationship between resource occupancy in digitization and green innovation. It demystifies the underlying mechanisms of how digitization impacts ambidextrous green innovation and identifies critical resources that are orchestrated to maximize green value. Moreover, the findings offer valuable insights into resolving the tensions between economic benefit and environmental sustainability. Through ambidextrous green innovation, firm can achieve digital-green synergy to effectively transition toward a low-carbon economy.

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