Digital Technologies in Literary Work as a Modern Way of Visualizing Socio-economic Phenomena

Abstract

AbstractPurpose: The article is devoted to the means of visualization in the network novel of the modern French writer Ph. De Jonckheere ‘‘La Cible’’. The purpose of this article is to analyze the impact of digital technologies on French literary text and to identify the functions of visual and graphic means in the novel.Design/methodology/approach: The general scientific methodology of the research was composed of works on the theory of text and the theory of visuality, as well as studies of domestic and foreign linguists in the field of visual semiotics and polycodicity, punctuation and graphic organization of visual.Findings: The modern era is characterized by the fragmentation of established traditions in all spheres of socio-economic activity and the search for new means of visualization. Thanks to the development of digital technologies at the beginning of the 21st century, electronic literature, including both text and multimedia components, came to the fore. At the same time, the network modified not only the visual space of the text, but also the reading process itself.Originality/value: It was found that the specifics of the visual and graphic design of the text of the network novel are manifested not only in the ways of presenting the text in the form of a blog, but also in the variety of planar and font variation, as well as due to the inclusion of various non-verbal elements in the text: crosswords, chess games, photographs, author's drawings. Digital technologies allowed the author of the novel ‘‘La Cible’’ to expand the set of text visualization tools. Hybrid texts by Ph. De Jonckheere, along with multicodicity, are characterized by hypertextuality. Multimedia and hypertext construction, creating a special visual appearance and idiosticism of the author, turn the text of a network novel into a literary game with the reader and an endless process of creating a text.KeywordsVisual appearance of the textNetwork novelLiterary blogPunctuation and graphic designFont actionPlane variationIndividual styleJEL CodeZ110