Digital services in the 21st century: a strategic and business perspective [book review

Abstract

The rapid development of digital technology and the subsequent novel means of accessing audio and video have resulted in changes in the behaviour of consumers. They are showing a growing interest in customizing what they watch and listen to in order to best fit their needs and schedules. Therefore, to stay relevant and to sustain performance, service providers need to constantly seek new ways to attract and hold the attention of potential users. On the other hand, service provision in the media market is based on the fulfillment of a particular business model, which must guarantee revenue and allow for the achievement and sustainment of a competitive edge. This book addresses a number of topics by taking into account the reason why customers demand the service, as well as the strategic and business perspective of how market players can leverage competitive advantages to provide those services. The book is structured around six sections, each composed of one or more chapters, e.g., the core telecommunications services are considered in the first four chapters. The book offers a good insight for postgr aduate or advanced undergraduate students. It has a wide bibliography, which includes a review of already implemented solutions related to digital services, as well as solutions that are the subject of scientific research. The authors skillfully combine theory with practical use cases. The presented topics allow a reader to understand the capabilities of digital services and learn about their technology. It also points out the benefits the whole IT field can achieve in a strategic and business perspective.