Digital Religion: Social Media and the Spread of Salafi Thought in Indonesia

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<p><span lang="EN-US">This study examines religious phenomena that occur on social media platforms, especially YouTube, Twitter (X), Facebook, Instagram, and Telegram. The platform is a medium for spreading understanding of Salafi thought in Indonesia using a digital ethnographic approach. This article aims to understand the pattern of dissemination, interpretation, and acceptance of Salafi ideas in Indonesian society. The focus of the study includes aspects of content visibility, audience engagement, and ideological models that are raised. Data was obtained from the accounts of Indonesian Salafi figures who have a large following and reach a wide audience. This article focuses on audience engagement indicators such as user interaction, content dissemination and participatory responses analyzed with the theory of religious mediatization and digital religious authority. This study reveals how preachers adjust their da'wah strategies to increase the visibility and legitimacy of religious authority in the online space. This article contributes to the understanding of the relationship between religion and technology and the real impact of digital media on the formation of religious authority and participation in the context of Indonesian Islam.</span></p>

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  • 10.1093/obo/9780199791286-0369
Social Media
  • Jul 25, 2023
  • Graham Meikle

Social media have made possible new kinds of relationships, politics, and entertainment. On the one hand, they have enabled billions of people to experience new forms of communication, community, and communion. But on the other, they are also profit-driven, data-mining corporations, whose core business model is often built around surveillance and the commercial exploitation of their users’ everyday lives. Researching and analyzing social media involves navigating between these two poles. Social media platforms have complicated earlier understandings of communication: they do not allow for simple distinctions between personal communication and public media. One way of approaching them is to start with their most basic affordances. So first, social media are those that any user can, in principle, use to say and make things for an audience. Second, that user can then choose to share the things they have said or made with others, whether with a restricted network of friends and followers, or with an unknowable audience. They can also share things that others have said or made, and may be prompted by the platform to do this. And third, such activities make the user visible to others, who become visible to them in turn, creating possibilities for connection, communication, and collaboration, but also for monitoring, surveillance, and exploitation. Some of the following selections address social media as part of wider discussions about digital media, culture, society, or politics. Other choices focus on individual social media apps or platforms. This bibliography provides some historical context for the emergence of social media and identifies key introductory overviews and core texts. It also introduces resources for investigating social media platforms and the life course; the relationships between these platforms and news and journalism; and the uses of social media in campaigns for social, cultural, or political change. There are sections on distinctive communicative aspects of social media, such as memes, remix, and trolling, and on some of the most important aspects of surveillance and visibility. The final section points to some broader contextual and emerging directions that situate social media within the wider digital media environment.

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