Abstract
The tourism sector has considerably increased in Nan province in last few years, and has made major contribution to the Nan province due it natural beauty and beautiful landscape. Agricultural tourism has emerged as new tourism attraction in this region. Thai government has initiated many agricultural tourism projects for increasing revenue of Thai people in rural and agricultural areas and give tourists insight and experience of rural life. This paper is designed to examine the agricultural tourism development in Chaloem Phra kiat District. This paper tests the relationship between digital public relation, sense of community and agricultural tourism development in case of Chaloem Phrakiat District. The data was collected from 351 respondents which was analyzed on structural equation modeling on SPSS to check hypothetical relationship among proposed research frame. The findings advocated that personal relationship, community relationship, professional relationship and agricultural tourism development are significantly correlated. Sense of community also intervenes the connection between these variables. The paper advances literature on Digital public relations and agricultural tourism in Thailand. This paper will benefit public relation experts and government of community building in Chaloem Phra kiat District.
Highlights
Agriculture has an ancient history as human beings and agriculture is the major economic source for almost all countries around the globe (Wu, 2018)
To comprehend how digital public relation impact agricultural tourism development this study was administered in Nan province ‘Chaloem Phrakiat District
The H1 that was proposing a significant relationship among personal relationship and agricultural tourism development
Summary
Agriculture has an ancient history as human beings and agriculture is the major economic source for almost all countries around the globe (Wu, 2018). Agriculture has been regarded as the profession of remote areas and the people relating this field were kind of less educated and depicted to their old formal way of farming. The modern age has revolutionized every field and especially in the field of agriculture. Agri-tourism is the modern form of visiting agricultural farms with a lot of variations and innovations to attract more and more tourists to attract to visit the major fields and promote tourism. The below table entails the importance of DPR in managing the online reputation of agriculture tourism; Blog posts Review sites Press releases
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