Digital media and its role in achieving sustainable development in contemporary societies / a theoretical approach

Abstract

There are many ideas and thoughts which need to have a theoretical foundation before any kind of field and practical studies can be initiated. Among these ideas is the attempt to explain the mutual relation between the advanced digital services and the raising of the public level of efficiency of using this highly- developed technology. The present study is a theoretical approach aiming, in the first place, at describing the nature of such relation and at making a distinction between its items and the building of a cognitive and scientific base with the sole purpose of raising the efficiency of the users on how to understand the development and accept new ideas. Before the emergence of digital technology, human societies could hardly accept a change in their lives but today's societies are more open and can easily and automatically welcome any new ideas coming from the various social media sites such as face-book, twitter, Instagram and WhatsApp. Added to this, in modern societies no one can dispute the possibility of using or not using this technology. Also, the users' level of education dealing with technology must be taken into consideration. There are some people such as children who can't read and write but they prove to be skillful in using this technology. They depend mainly on the mental picture which they acquire from their daily contact with this technology. Proceeding from above, the study tries to pose some possible questions relating to the subject. Can advanced technology bring about a change in the structure of society? Can digital technology provide opportunities for self-education for its users? If the answer is yes, can we employ them for solving problems of decision making in our daily life? Can they contribute in developing our creative and innovative thinking? What are the modern philosophies in the field of human resources management? Can a study of human resources management contribute in raising the efficiency of development? What are the possible approaches for such a study? Keywords: digital media, human resources management, social networks, citizen journalism