Abstract

The aim of this paper is to provide an analysis that will be necessary for the development of a future digital marketing plan for CubiCasa OY with the main goal to attract new customers in the United States market. Specifically, the following topics are addressed during the analysis: external and internal examination of CubiCasa in the United States market to assess the current company’s position in the market; performing empirical research to figure out the most important aspects for real estate photographers and businesses.

Highlights

  • CubiCasa is a Finnish Startup, specializing in mobile application solutions for real estate photographers

  • The aim of this paper is to provide an analysis that will be necessary for the development of a future digital marketing plan for CubiCasa OY with the main goal to attract new customers in the United States market

  • The main headquarters are located in Oulu, Finland and other offices are established in Helsinki, Finland and Palo Alto in California, the United States

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Summary

Introduction

CubiCasa is a Finnish Startup, specializing in mobile application solutions for real estate photographers. It serves the real estate photographers’ marketplace by taking the provided video footage and giving back a generated floor plan within the application. The headquarters of the company are based in four different locations including Oulu and Helsinki in Finland, California in the United States, and Vietnam as their technical hub. Operations take place all around the globe, adaptation of marketing decisions to each market is a crucial part for the success of the company. Different markets are prone to have different needs and perceptions of. Search Engine Marketing: Why it Benefits Us all.

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