Digital divide in social media use among cancer survivors and the moderation role of offline social support.

Background:Breast cancer is the major concern worldwide and in India too. Lack of awareness is one of the causes of increasing mortality rate in India. Social media is playing an important role in health communication including breast cancer information. In India, number of women are using social media.Objective:To explore the impact of social media usage and engagement in enhancing knowledge and practices to prevent breast cancer among women of India.Methodology:A cross-sectional study was conducted in Delhi-National Capital Region of India with a sample of 649 women (response rate 83.51%). The questionnaire consisted of three sections. In first section, sociodemographic details (four items) were collected, second section contained five items on social media use and engagement and third part included items on knowledge about risk factors (seven items), symptoms (eight items), and screening (six items) of breast cancer and practice (seven items). Descriptive statistics, Chi-square, Cramer-V test, and structural equation modeling-Analysis of a moment structure were used to identify the relationship between social media engagement and knowledge and practices of women.Results:Around 80% (431/542) of women have medium level of social media engagement and 20% are highly engaged. The slope coefficient of the relationship between social media engagement and knowledge is 0.805 and between knowledge and practice is 0.309, Chi-square value is 52.053 and 29.624, Cramer-V statistics is 0.310 and 0.165, respectively, which indicates significant relationship.Conclusion:The study result justified significant impact of social media engagement on knowledge and practices of women to prevent breast cancer.

BackgroundSocial media has emerged as a common source of dermatological information. Monitoring the patterns of social media use and engagement is important to counteract the limitations of social media. However, evidence in Vietnamese dermatology patients is lacking.ObjectiveThis study aimed to explore social media use and engagement by dermatology patients and to identify factors associated with social media use and engagement.MethodsA cross-sectional study was conducted with 519 participants at the Vietnam National Hospital of Dermatology and Venereology during September to November 2018. Data about sociodemographic characteristics, social media use, and social media engagement were collected. Multivariate logistic and tobit regression models were used to identify factors associated with social media use and engagement.ResultsInterest in information about “cosmetic, beauty, and skincare techniques” was the greatest (184/519, 46.2%). The mean engagement score was 8.4 points (SD 2.4 points). Female patients were more likely to use social media (odds ratio [OR] 2.23, 95% CI 1.23-4.06) and be interested dermatological information on social media (OR 3.09, 95% CI 1.35-7.09). Women also had higher social media engagement scores (coefficient=0.68, 95% CI 0.17-1.18). Higher social media engagement scores were related with Instagram use (coefficient=0.58, 95% CI 0.00-1.15) and higher credibility scores for “family members” (coefficient=0.15, 95% CI 0.03-0.26) and “dermatology companies” (coefficient=0.22, 95% CI 0.04-0.39).ConclusionsThis study discovered high social media usage among dermatology patients. However, only moderate utilization and credibility levels were reported regarding the use of social media as a source of dermatological information. More efforts should focus on involving dermatologists in the development of individualized information on social media targeting specific groups of dermatology patients.

Social media engagement association with human papillomavirus and vaccine awareness and perceptions: Results from the 2017 US Health Information National Trends Survey

The changing communication and media landscape brought on by the rise of social media and mobile platforms has significant implications on cancer control and prevention efforts. Over the last decade, the online landscape has changed from a space characterized primarily by static content into one that is defined by dynamic networks, interactivity, and user-generated content. Online cancer communication—whether about screening, tobacco use, or treatment options—is becoming ubiquitous, and the boundary between health communicators and their audience is blurred. This high volume of content is contains cancer communication of all types—from evidence-based advice to myths and inaccuracies. Scientists have the opportunity to leverage these conversations both to understand public knowledge, attitudes and perceptions about cancer and to support cancer control efforts. Despite the changes in communication patterns, barriers (such as reliable Internet access and cell phone services) persist among poor and underserved populations. However, opportunities to narrow the access gap are growing and increasingly being explored in light of high social and mobile media penetration rates among racial/ethnic minorities. New media platforms hold potential for narrowing the digital divide, and enabling equitable patient education and empowerment programs. This presentation will: 1) highlight the role of social and mobile media in communication about cancer, both in peer-driven online communities as well as public health and clinical care; 2) explore current patterns of social media use by socio-demographic and health factors (including race/ethnicity, age, sex, education, health status) and identify opportunities for narrowing the digital divide; 3) discuss communication research priorities and promising new methods and approaches. Recent findings from NCI's 2012-13 Health Information National Trends Survey (HINTS) and the PEW Internet American Life Project will be highlighted to show trends and patterns of online communication. Specific attention will be drawn to data on social media engagement among racial/ethnic minorities and underserved populations in order to highlight opportunities for alleviating burdens of cancer disparities. In addition, we will feature exemplary communication research mining and analyzing social media interactions to understand cancer-related attitudes and behaviors, as well as a number of online cancer control interventions using social media. These examples will cover a wide range of cancer control efforts from tobacco control, HPV vaccination education, cancer screening communication, cancer survivorship support, to promotion of healthy diet and physical activities. As the Internet continues to affect the way we seek and share health information and engage in health care, understanding how the online communication landscape is being used to share cancer-related topics can inform strategies for increasing the reach and effectiveness of evidence-based cancer information. In order to address cancer health disparities, increasing equitable Internet access, promoting digital health literacy, and identifying influential online networks amendable to intervention are among top priorities in cancer communication research. Citation Format: Wen-ying Sylvia Chou. Using communication science to reduce cancer health disparities: Inequities in access and opportunities for narrowing the digital divide. [abstract]. In: Proceedings of the Sixth AACR Conference: The Science of Cancer Health Disparities; Dec 6–9, 2013; Atlanta, GA. Philadelphia (PA): AACR; Cancer Epidemiol Biomarkers Prev 2014;23(11 Suppl):Abstract nr ED03-01. doi:10.1158/1538-7755.DISP13-ED03-01

Problematic social media use is becoming a significant social and clinical concern, and there is growing research interest in the psychological factors involved, such as personality predispositions and the fear of missing out (FOMO). The present study investigated both the dark triad (DT, namely, narcissism, Machiavellianism, and psychopathy) and trait emotion intelligence (trait EI) in relation to the problematic use of technology and social media engagement and the mediating role of FOMO. A total of 788 people between 18 and 35 years old (M = 24.22; SD = 3.91; 75% women) were surveyed. The results showed that social media engagement was positively related to problematic social media use and negatively related to trait EI. In addition, problematic social media use was positively related to DT and negatively related to trait EI. Fear of missing out was positively related to social media engagement, problematic social media use, and DT, and negatively related to trait EI. Fear of missing out had a mediating effect on the relationship between personality dimensions, problematic social media use, and social media engagement. The extent to which personality traits may underpin problematic use of social media and the practical implications of the findings are discussed.

The increasing use of social media has led government agencies to take initiatives for using social media as an additional platform, apart from websites, to disseminate information; especially, regarding the services offered by government agencies. However, a paucity of empirical research on social media engagement with regard to government agencies has been recorded. The present study explores social media usage and engagement on Malaysian government agencies’ Facebook pages. Eight government agencies with the highest usage of Facebook have been selected. Data are collected from Graph API for the publicly visible posts. The content analysis is conducted on texts and messages. The findings related to social media engagement are presented, revealing that likes are the most common mode of engagement. Further study is required, using statistical analysis, to measure social media engagement on government agencies social media platform.

Diagnosed between ages 20 and 39 years, young adult (YA) cancer survivors have faced disruption to their lives well before the COVID-19 pandemic. Often seen as an at-risk population within cancer survivors, YAs experience the demands of a serious illness, such as cancer, alongside meeting the typical milestones of young adulthood and often have worse quality of life than their noncancer peers. There is a need to further study the effect of the COVID-19 pandemic on specific populations, including YA cancer survivors (YACS), as it relates to work. The aim of this study was to explore working YACS' experiences during the COVID-19 pandemic and identify facets of cancer survivorship that researchers can use to explore COVID-19 survivorship further. Secondary thematic analysis of 40 semistructured, qualitative interviews conducted through Zoom audio during the COVID-19 pandemic. YA hematologic cancer survivors were recruited through social media; they were eligible if they had completed active therapy, were within 5 years of their diagnosis, and working at the time of diagnosis. Interviews were transcribed verbatim and subjected to thematic content analysis. Themes surrounded COVID-19's influence on working YACS' experiences, with the overarching theme: "From solo to shared experience: A change in awareness and understanding." A subtheme was "Lesson reaffirmed: Reimagining the work environment." The consequences of COVID-19 on the overall quality of life for YACS are multilevel. Establishing the evidence for effective interventions to support YACS in the workplace, whether physical or virtual, is critically needed. Research is needed on YACS' risk and resilience factors that could ultimately impact future health and quality of life.

Men’s cosmetic surgery rates are increasing globally. Existing literature suggests that social media engagement encourages women to undergo cosmetic surgery, yet the relationship between social media and cosmetic surgery for men remains underexamined. The aim of this study was therefore to explore if social media engagement impacted men’s interest in undergoing cosmetic surgery. Using an adapted version of the Passive and Active Use Measure to assess social media engagement, the relationship between social media engagement and cosmetic surgery consideration was explored. Among 311 American adult men (Mage = 37.7), passive social media engagement (e.g., viewing photos, browsing profiles) was found to have a small positive relationship with consideration of cosmetic surgery (p < .05, 95% CI [0.12, 0.49]). Conversely, Active Non-social media engagement (e.g., posting videos, tagging) and Active Social media engagement (e.g., posting statuses, commenting) did not predict cosmetic surgery consideration. These results demonstrate that the ways in which men use social media (rather than whether or not they use social media in general) determines their interest in cosmetic surgery. While social media engagement is a known correlate for appearance dissatisfaction in women, this study provides evidence that social media engagement is potentially also harmful to men’s body image. This preliminary research may contribute to informing best clinical practice for men experiencing body dissatisfaction. Namely, reducing passive social media use may alleviate men’s likelihood of pursing cosmetic surgery, in turn reducing their exposure to the physical and psychological risks associated with undergoing cosmetic surgery.

Social media use in adolescent and young adult (AYA) cancer survivors

Enhancing Customer Engagement in Social Media with AI – a Higher Education case study

The national youth and young adult tobacco prevention mass media campaign, truth®, relaunched in 2014 with the goal of creating “the generation that ends smoking.” The objective of this study was to assess whether the strategy of airing truth ads during popular, culturally relevant televised events was associated with higher ad and brand awareness and increases in social media engagement. Awareness of six truth advertisements that aired during popular television events and self-reported social media engagement were assessed via cross-sectional online surveys of youth and young adults aged 15–21 years. Social engagement was also measured using separate Twitter and YouTube metrics. Logistic regression models predicted self-reported social engagement and any ad awareness, and a negative binomial regression predicted the total social media engagement across digital platforms. The study found that viewing a popular televised event was associated with higher odds of ad awareness and social engagement. The results also indicate that levels of social media engagement for an event period are greater than for a nonevent period. The findings demonstrate that premiering advertisements during a popular, culturally relevant televised event is associated with higher awareness of truth ads and increased social engagement related to the campaign, controlling for variables that might also influence the response to campaign messages.

This study entitled Social Media Engagement: Its relation to the Psychosocial Attributes of Selected Junior High School Students was conducted to specifically answer the following questions: What is the status of Social Media Engagement as to; Social Media Platform; Social Media Content; and Screentime? What is the level of psychosocial attributes in terms of Interpersonal Relationship; Life Satisfaction; Online Socialization; and Social Interaction? Is there a significant relationship between social media engagement and psychosocial attributes of selected junior high school students of Masico National High School? Based on the data gathered, the findings of the study were as follows: (1) the status of social media engagement as to social media platform, social media content and screentime were generally high, this means that students are using different social media platforms that are educational and value their privacy, also, they are very cautious on what they will post or follow online and they set limit on using different mobile devices; (2) the level of psychosocial attributes in terms of interpersonal relationship was high while in terms of life satisfaction, online socialization and social interaction were very high, this means that students build strong relationship within their peers with the use of social media. They collaborate and work together. Also, students use social media to be motivated and have a positive outlook in life. They communicate but with limitations and valuing one?s privacy; and (3) the result revealed that social media engagement has a significant relationship to the psychosocial attributes of selected junior high school students, this means that by using different social media platform, students develop a strong interpersonal relationship through continuous communication. Students choose contents that will motivate and help them grow as a person. Social media exposure greatly influences different aspects of students? lives. Based on the findings, social media engagement as to social media platform, social media content and screentime have a significant relationship to the psychosocial attributes of selected junior high school students in terms of interpersonal relationship, life satisfaction, online socialization and social interaction. Therefore, the null hypothesis stating that ?Social media engagement has no significant relation to the psychosocial attributes of selected junior high school students? was rejected. In view of the findings and conclusion of the study, the researcher recommends that teachers of Masico National High School may integrate the use of different social media platforms that promotes learning. There are a lot of social media platforms that are intended for learning and fun for the students to explore.

The incidence of childhood, adolescent, and young adult (AYA) cancers have been increasing since 1975.[1][1] In 2014, an estimated 10 450 and 5330 new cancers will be diagnosed among children aged birth–14 and adolescents aged 15 to 19 years old, respectively.[2][2] For young adults aged 20 to 34

Several variables influencing student loyalty formation include brand image, trust, and social media engagement. This research aims to understand brand loyalty within private universities in West Sulawesi Province, Indonesia. The study focuses on the influence of brand image and investigates the mediating roles of brand trust and social media engagement in shaping brand loyalty among students and alumni. The sample size of 148 respondents, including active students and non-graduating alums from public universities, was chosen to capture a diverse perspective on brand loyalty in higher education. The research method employed was Structural Equation Modeling (SEM), and the data was gathered from official social media accounts managed by four regional private universities. The aim was to provide a rigorous and comprehensive analysis. The results of this study indicate that the brand image of private tertiary institutions has a positive effect on brand trust, the brand image does not affect loyalty, brand image has a positive impact on social media engagement, brand trust has no effect on brand loyalty, social media engagement has no impact on brand loyalty, and there is no direct relationship between brand image loyalty through the variable brand trust and social media engagement and social media engagement. Brand image, trust, and social media engagement do not affect student loyalty. The company's managers strive through social media to provide information that consumers need anytime and anywhere, in addition to providing services related to advice and physical services offered on bicycle products through particular messages on social media.

Mindfulness as a mediator in the relationship between social media engagement and depression in young adults