Abstract
In the development of hotel product strategies, the proportion of diversification and differentiation is a major decision that the hotel offers a wider range of services, which will help to find most suitable for guests, or narrows down its targeted segments and provides them with specific supply elements. One segmentation aspect could be the age of guests. The most prominent and identifiable age group in the supply is the senior, which has always been important for hotels. They have the off-season demand, predictable and well-known needs, their satisfaction is easily accessible. The research is looking for the answer to the question of whether the hotels have the opportunity of acquire the senior segment and what are the special features of the products recommended for them. Parts related to the topic of tourism marketing literature have been reduced to the accommodation services in the secondary information processing section of this paper. This is followed by the identification of the segment's booking and residence habits. Primary analysis of supply will be by observation of collecting and comparing the hotels' offerings to senior guests
Highlights
In the hotel services market, the product is particular interpreted as range of services that are pre-selected by the guests, or the combination of services that come to an end at the travel completion
In terms of tourism demand, five generations appear on the market at the same time and demand is not completely homogeneous within generations
Hotels strive for even capacity utilization, to compensate for peak and low periods
Summary
In the hotel services market, the product is particular interpreted as range of services that are pre-selected by the guests, or the combination of services that come to an end at the travel completion. The demands change with age as well, the young tourist has a different experience than the older, experienced traveller one. In terms of tourism demand, five generations appear on the market at the same time and demand is not completely homogeneous within generations. This requires a new type of adaptation and proactivity to maintain market positions for targeting both younger and older generations. The study collects preliminary knowledge of the characteristics of the most typical segment – senior age group, characterized by tourism affected, which can serve as a suggestion for hotels who choose differentiating product-specific development strategy. The paper is a continuation of a preliminary study of the characteristics of young (Y, Z) generations [3]
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
