Differences in Relational Benefits, Relationship Quality, Happiness, and Long-term Relationship Orientation According to the Use of Barber Shop

Abstract

The purpose of this study is to provide basic data on differentiated marketing strategies necessary for barber shop management in the future by verifying differences in relational benefits, relationship quality, happiness, and long-term relationship orientation according to barber shop use. The 320 copies of data collected in this study were analyzed through SPSS 21.0, and frequency analysis, factor analysis, reliability analysis, and ANOVA analysis were performed. Through this study, it was found that there are differences in customer relational benefits, relationship quality, happiness, and long-term relationship orientation according to the use of Barber Shop. The improvements based on the conclusion of this study are as follows. First, it provides accurate information that customers need to increase their psychological satisfaction. Second, treat customers like friends so that they can feel comfortable. Third, barber shop goods are provided to customers so that customers can feel a sense of belonging. Fourth, to increase mutual reliability, the reservation time is strictly observed. Fifth, it provides perfect styling to customers so that customers can feel a sense of accomplishment. Sixth, use a referral coupons. By doing so, barber shop can secure regular customers and new customers.