Abstract
The article aims to analyze the ways in which personal development is used as a tool to manage social justice issues, domestic violence cases and other forms of structural inequality. In most works in the social sciences, self-help discourse has been criticized for reiterating the individualizing neoliberal discourse that leads to growing social inequalities, along with blaming the most vulnerable for their own fate. However, personal development as a practice has been used by organizations working at community level to address personal issues caused by social inequalities. The analysis aims to present the intertwining of global ideological and political plans at the individual level through non-governmental organizations, their projects and personal development courses. The research consisted in the analysis of the activities and projects of the organizations that are part of the Network for Preventing and Combating Violence against Women (VIF) and the ethnography data of personal development practices in Romania from a previous research.
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