Abstract
Business model and consumer environmental sustainability performance are important drivers of food market players. The purpose of this study is to develop the hybrid cultural value systems and market-related forces to promote consumer satisfaction for improvement based on the business model innovation to possess a competitive advantage. Existing on consumer environmental sustainability performance and socio-demographic variables in the food safety landscape has been reviewed to present a clear business model of the current consumer behaviour studies. Methodology: The design of the study model used in this study was developedvia cultural value systems, consumer and, market-related forces in the development process. Market Consumer Interconnector have classified the good products safety management business model as the regulation of inputs such as the embodiment of socio-demographic profiles and an embodiment of cultural value systems information, which reinforcement on the consumer environmental sustainability performance to prevent food poisoning in Vietnam.
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