Abstract
The article is devoted to the study of the specifics of the formation and development of immersive cultural practices in the modern Ukrainian socio-cultural space in the context of the establishment of metamodernism. Features of immersive practices in modern theater art, video art, exhibition activities, representation of cultural heritage are highlighted. The peculiarities of the development of immersive cultural practices in the Ukrainian socio-cultural space in accordance with the national specificity of the manifestation of metamodernism are revealed. The transformation of the content and form of cultural practices popular in Ukraine (multimedia art exhibitions, installations, exposition activities of art museums, preservation and representation of cultural heritage) through the prism of the phenomenon of immersiveness has been studied.
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