Abstract
The purpose and study objectives. Understanding the institutional problems of innovation implementation for sustainable development is relevant. The purpose of this study is to substantiate the institutional conditions and motivational factors for implementing the sustainable development goals (SDG) in the activities of Russian companies. The objectives of the study are to study the implementation of SDG in the strategy of Russian business; compare the motives for the implementation of SDG by large companies with SME (small and medium-sized enterprises); compare Russian practices with foreign ones, identify problems and develop basic measures for the institutionalization of innovations. To identify the integration of SDG in the business models of companies, a study was conducted using a sociological survey of Russian business representatives. It is proved that the factors that stimulate the integration of SDG in the activities of large companies and SME are “transformation of the existing business model”, “increasing environmental and climate responsibility” and “responsible production and consumption”.
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